Dry Cleaning Routes

The key to having successful and profitable dry cleaning routes is to ensure your routes are very tight; another way of putting it would be to ensure you have lots of customers in a very small area. To ensure your dry cleaning routes are tight, you must make sure you are using a marketing method [...]

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Starting A Dry Cleaners

So you want to start a dry cleaner? Before you jump in, invest hundreds of thousands of dollars in equipment, you may want to take a look at what your ultimate goals in life are. The reason I say this is starting a dry cleaner is hard but running one is even harder. Most dry [...]

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Dry Cleaning Marketing That Works

March 5, 2010

If you are in this industry finding a dry cleaning marketing method that works, well can be difficult. Unfortunately most people in the dry cleaning industry simply look to each other when they are trying to find “new” ways to advertise. Unfortunately 99 out of a 100 times this doesn’t work because you don’t know [...]

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Dry Cleaning Advertising for Routes

March 3, 2010

The first step to successfully advertising your dry cleaning business is to come up with a strong offer. A strong offer should be unique to your market and be something that gets a new customer to take a second look. Let me give you a few examples of dry cleaning advertising offers I have seen [...]

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Dry Cleaner Marketing What You Must Know!

March 1, 2010

Before you spend your 1st dollar on marketing there is one piece of information you MUST know. This is literally the foundation to all the marketing your dry cleaning company will do. In fact this rule is so universal it applies in some way shape or form to not only ever dry cleaner and dry [...]

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The Dry Cleaning Business is Changing!

March 1, 2010

In the near future the “old” method of expanding a dry cleaning business is going to change. In case you’re new to the industry I will explain the “old” method. Dry Cleaners would open a Plant location (which is the location where all the cleaning is done). Since most people won’t drive more than 2 [...]

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The Dry Cleaning Route Business

February 26, 2010

9 years ago I was meeting with my accountant to discuss starting a dry cleaning route business and get his opinion on the idea. When I told him I planned on opening 5 dry cleaning routes spread between two cities that would offer free pick-up and delivery he nearly laughed me out of his office. Lucky for me I didn’t listen to his negative comments. Fast forward a few years, I was having lunch with the same accountant and he admitted he had been wrong about offering a dry cleaning route service and almost as good as him admitting he was wrong, he also bought lunch. Unfortunately many dry cleaners have felt the same way as my accountant did and passed on the opportunity to start their own dry cleaning routes, boy was that a mistake.

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